Senior Paid Media Specialist at Flight Centre Johannesburg
Flight Centre Travel Group · Johannesburg, Gauteng
Overview
Flight Centre Travel Group is looking for a Senior Paid Media Specialist to lead data driven advertising strategies from their Johannesburg office. You will manage campaigns across Google, Meta, LinkedIn and programmatic platforms while mentoring a specialist and working with teams in London and APAC. This is a senior role for someone with five or more years of hands on paid media experience who enjoys strategy, analytics and stakeholder management in a fast paced travel environment.
About the role
As the Senior Paid Media Manager based in Johannesburg, you will take ownership of paid media strategy and execution across multiple regions for Flight Centre Travel Group. Reporting to the Paid Media Northern Hemisphere Manager in London, you will work inside a digital hub and partner with regional stakeholders to grow brand visibility, acquire customers and deliver measurable results.
- Lead the development and execution of paid media strategies across search, social, display, programmatic and video channels.
- Build detailed media plans, manage significant budgets and optimise campaigns to hit KPI and ROI targets.
- Run campaigns on Google Ads, Bing, Meta Ads, LinkedIn Ads, SA360 and DV360.
- Use GA4, GTM, pixels and attribution models to ensure tracking accuracy and reliable reporting.
- Present performance insights and strategic recommendations to regional marketing and brand teams.
- Mentor and support a Paid Media Specialist while championing best practice across the team.
Please note: Applications close on 30 November 2026 at 23:59 South African time. The advert was posted on 29 October 2026.
Requirements
- At least 5 years of hands on paid media or digital marketing experience.
- Proven experience managing campaigns across paid search, paid social, display, programmatic and video.
- Strong hands on expertise with Google Ads, Meta Ads Manager and LinkedIn Ads.
- Experience using Search Ads 360 (SA360) and Display and Video 360 (DV360).
- Hands on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Solid understanding of attribution models, UTM parameters, GCLID and FBCLID.
- Experience managing substantial media budgets and delivering measurable ROI.
- Strong analytical skills with Google Analytics and Excel.
- Experience working with cross functional marketing and brand teams.
- Bachelor's degree in Marketing, Business, Communications or a related discipline.
- Excellent stakeholder management, presentation and communication skills.
- B2B marketing and lead generation experience is highly advantageous.
- Relevant platform certifications are preferred.
Responsibilities
- Develop and execute paid media strategies aligned to regional and global marketing objectives.
- Create comprehensive paid media plans across search, social, programmatic, display, video and emerging channels.
- Lead campaign delivery across Google Ads, Bing, Meta Ads, LinkedIn Ads, SA360, DV360 and other relevant platforms.
- Monitor, analyse and optimise campaign performance to meet and exceed KPI targets.
- Manage and allocate media budgets effectively to maximise ROI and business outcomes.
- Own forecasting, budget planning, scenario modelling and strategic recommendations.
- Deliver performance insights and actionable reporting to regional stakeholders.
- Act as the paid media subject matter expert providing strategic guidance and best practice recommendations.
- Build strong relationships with regional marketing, brand and digital teams.
- Lead stakeholder meetings, performance reviews and strategic planning sessions.
- Collaborate with Growth and Demand teams to integrate paid media into broader marketing initiatives.
- Ensure tracking, attribution and campaign implementation accuracy using GA4, GTM, platform pixels and related technologies.
- Conduct quality assurance checks and troubleshoot platform, tracking and performance issues.
- Stay current on industry trends, competitor activity, platform developments and emerging technologies.
- Mentor and support a Paid Media Specialist while fostering a high performance culture.
- Support paid media initiatives across APAC regions when required.
- Take ownership of campaign performance by proactively identifying opportunities, risks and optimisation strategies.
- Contribute to a safe, inclusive and accessible work environment where all team members feel welcomed and respected.
Benefits
Entertainment Area, Flexible working hours, Company laptop, Company Events, Petrol Allowance, Parking space, Employee discount, Full/Part Medical Aid Contribution, Training, Study allowance, Provident Fund Contribution
Job details
- Organisation
- Flight Centre Travel Group
- Location
- Johannesburg, Gauteng
- Job type
- Full time
- Experience level
- Senior (5+ years)
- Education
- Bachelor
- Category
- Marketing & Communications
- Posted
- 29 October 2026 (1 week ago)
- Closing date
- 30 November 2026
- Application Method
- Apply online
Success Guide
If you are applying for this senior paid media role, make sure your CV shows clear numbers. Flight Centre will want to see the budgets you have managed, the platforms you have used and the results you delivered. Highlight any hands on experience with SA360, DV360, GA4 and GTM because those tools come up again and again in the advert.
Prepare for an interview that will likely test your analytical thinking. Be ready to talk through a campaign you optimised and how you measured its success. Mention your experience working with stakeholders across different regions and teams. Also bring examples of how you have mentored or supported junior team members, as this role includes leading a specialist. And remember to apply before 30 November 2026.
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