Senior Media Buyer / Performance Marketing Specialist
Sasso Consulting · Rosebank, Johannesburg · Hybrid
Overview
Sasso Consulting is hiring an experienced Senior Media Buyer to manage and scale paid campaigns across Meta, TikTok, Google and YouTube. Based in Rosebank, Johannesburg, this hybrid role offers R50,000 to R100,000 per month and puts you in charge of significant ad budgets, performance analysis, and creative testing in a fast paced agency setting.
About the role
Sasso Consulting is looking for a hands on Senior Media Buyer / Performance Marketing Specialist to join their Rosebank, Johannesburg team. This is a hybrid role with three days in the office and two days remote, starting immediately.
You will develop and execute paid media strategies across Meta, TikTok, Google and YouTube, managing significant monthly budgets and scaling campaigns that deliver measurable commercial results. The role combines deep analytical work with creative thinking, so you will be diagnosing performance issues, identifying growth opportunities, and working with creative teams to test and refine ad concepts.
Day to day you will monitor campaign performance, adjust budgets, brief creatives, run structured tests, and present clear insights and recommendations to senior stakeholders. You will need to explain what is working, where results are falling short, and what actions will make the biggest impact.
Application note: The listing does not provide a specific application email or reference number. Use the PNet listing to submit your application through the platform.Requirements
- Minimum of five years experience in performance marketing or paid media
- Solid experience working within an agency environment
- Extensive hands on experience managing campaigns across Meta, TikTok, Google and YouTube
- Proven record of managing significant monthly advertising budgets
- Demonstrated success improving campaign performance and scaling paid media activity
- Strong experience diagnosing and resolving campaign performance issues
- Experience developing and implementing creative testing and campaign optimisation strategies
- Confidence presenting campaign performance and recommendations to senior stakeholders
- Deep practical knowledge of advertising platforms, campaign structures, audience targeting, bidding and budget allocation
- Excellent analytical ability and confidence interpreting performance dashboards and campaign data
- Practical understanding of CPA, ROAS, CAC and LTV
- Up to date knowledge of advertising platform developments, features and formats
Responsibilities
- Develop and execute paid media strategies across Meta, TikTok, Google and YouTube
- Tailor campaign strategies to the product suite, target customer and specific business objectives
- Set up, manage, optimise and scale campaigns across multiple advertising platforms
- Monitor campaign performance and identify changes, trends and opportunities requiring action
- Diagnose performance issues across creative, audiences, campaign structure, bid strategies, budgets, landing pages, funnels and offers
- Prioritise optimisation actions according to their likely commercial impact
- Identify and implement quick wins while developing longer term growth opportunities
- Manage significant monthly advertising budgets with clear accountability for performance
- Monitor spend and budget pacing across campaigns and platforms
- Allocate and adjust budgets based on performance, campaign objectives and growth opportunities
- Use performance data to inform creative briefs, messaging, formats and campaign concepts
- Work with creative teams to develop advertising that addresses customer needs
- Establish structured testing approaches for creative, audiences and campaign variables
- Analyse test results and translate findings into practical improvements
- Translate campaign data into clear insights, recommendations and action plans
- Present performance results to senior stakeholders in a commercially relevant way
- Collaborate with relevant teams to align paid media activity with broader business objectives
Benefits
Hybrid working arrangement with three days in the office and two days remote
Job details
- Organisation
- Sasso Consulting
- Location
- Rosebank, Johannesburg
- Job type
- Full time
- Work arrangement
- Hybrid
- Experience level
- Senior (5+ years)
- Salary
- R50k to R100k / monthly
- Category
- Marketing & Communications
- Application Method
- Apply online
Success Guide
If you are applying for this role, make sure your CV clearly shows the platforms you have managed and the size of the budgets you have worked with. Numbers speak loudest here, so include specific results like reductions in cost per acquisition or improvements in return on ad spend.
In an interview, expect questions about how you diagnose underperforming campaigns and what steps you take to turn them around. Be ready to walk through a real example from your agency experience, explaining the data you looked at and the changes you made. Highlight your comfort with presenting to senior stakeholders as well as your hands on platform skills.
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