Senior Copywriter (Banking, Stellenbosch)
Capitec · Stellenbosch, Western Cape
Overview
Capitec is looking for a Senior Copywriter with a strong advertising background to join their creative team in Stellenbosch. You will craft impactful copy and campaign concepts across TV, radio, digital and social for one of South Africa's biggest banks. If you have 5+ years of copywriting experience and a portfolio that shows through the line work, this is a chance to shape brand storytelling at scale.
About the role
As a Senior Copywriter at Capitec, you will create audience centric copy and concepts that strengthen the brand and support business goals across every customer touchpoint. This is a hands on creative role where you will move between big campaign ideas and day to day writing for digital, social and customer communications.
What the role involves:
- Developing compelling copy for integrated marketing campaigns across TV, radio, digital advertising, social media and brand collateral
- Crafting campaign concepts, headlines, taglines, scripts and longer form content
- Translating complex marketing briefs into clear, creative communication solutions
- Working closely with designers, marketers, product teams and agencies on integrated campaigns
- Keeping all copy aligned to brand tone, legal and compliance standards
Application notes: You must complete a short online assessment via the link in the listing before finalising your application. A creative portfolio link must be shared with your application. Applications are processed through Capitec's official careers site and are considered in line with the bank's employment equity goals. A clear criminal and credit record is required.
Requirements
- 5+ years of professional copywriting experience
- Proven experience in an advertising agency, creative agency or brand marketing environment
- Demonstrated experience delivering through the line marketing campaigns
- Portfolio showcasing work across traditional and digital channels
- Strong conceptual and campaign development ability
- Exposure to financial services, retail or consumer brands
- Ability to write or communicate in an African language is a plus, with Sesotho preferred and isiZulu advantageous
- Relevant qualification in advertising, marketing, creative writing or a related creative discipline
- Qualifications from AAA School of Advertising, Vega School, Red and Yellow or similar institutions will be advantageous
- Clear criminal and credit record
Responsibilities
- Write compelling copy for integrated marketing campaigns across multiple channels
- Produce copy for television, radio, digital advertising, social media and brand campaign collateral
- Craft campaign concepts, headlines, taglines, scripts and long form content
- Translate strategic marketing objectives into creative communication solutions
- Participate in campaign ideation and creative concept development
- Interpret and respond to complex marketing briefs
- Collaborate with designers, marketers, product teams, agencies and stakeholders
- Ensure copy meets brand, legal, compliance and quality standards
- Maintain consistent voice and messaging across channels and audience segments
- Present and motivate creative recommendations to stakeholders
Job details
- Organisation
- Capitec
- Location
- Stellenbosch, Western Cape
- Job type
- Full time
- Experience level
- Senior (5+ years)
- Education
- Diploma
- Category
- Marketing & Communications
- Posted
- 20 October 2026 (2 weeks ago)
- Application Method
- Apply online
Success Guide
If you are applying for this Capitec role, your portfolio is the main thing that will get you noticed. Put your strongest through the line campaigns first, including TV, radio and digital work, and make sure the link works and is easy to open.
The role sits in a banking environment, so show that you can write for different audiences while staying on brand. Mention any African language skills clearly, especially Sesotho or isiZulu, since the team works on multilingual communication.
Expect the process to include a short online assessment before your application is finalised, so set aside time to complete it properly. During interviews, be ready to explain the thinking behind your campaign concepts, not just the final copy. A clear credit and criminal record is also required for this role.
How we help you prepare
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