Salesforce Marketing Cloud Architect & Functional Lead at Absa
Absa · Sandton, Gauteng
Overview
Absa is looking for a senior Salesforce Marketing Cloud architect to help transform their Corporate and Investment Banking division. You will design how Marketing Cloud and CRM work together to create one connected client view. This is a Sandton based full time role for someone with deep Marketing Cloud expertise who wants to shape how a major African bank engages with its clients using data, AI and smart journey design.
About the role
Absa CIB is on a mission to turn Salesforce from a standard CRM into an intelligent, connected and client centric engagement ecosystem. Their ambition is simple: one client, one connected view, one CIB. As the Salesforce Marketing Architect and Functional Design Lead, you will own the architecture and end to end functional design that makes this happen.
You will connect Marketing Cloud Engagement with the core CRM, client data, analytics, consent and integration capabilities. You will design client journeys that are informed by relationship, hierarchy, sector and opportunity context. You will define how meaningful marketing signals flow back into CRM so Relationship Managers can act on them. You will translate complex CIB needs into scalable Salesforce features and lead design assurance across engineers, analysts, consultants and delivery partners. This is not a traditional marketing operations role. You will help determine how CIB understands, engages and grows client relationships, bringing together client intelligence, marketing, CRM and AI.
How to apply: Applications are handled on Absa's official careers site. Use the link provided to submit your application through their Workday portal.
Requirements
- Relevant degree or equivalent professional experience in information systems, computer science, digital marketing, data, engineering or a related discipline
- 8 or more years of experience in CRM, digital marketing technology, customer engagement, functional design or enterprise solution delivery
- At least 3 years leading complex Salesforce Marketing Cloud architecture or enterprise implementations
- Demonstrated experience designing Marketing Cloud for a large, regulated, multi business or multi jurisdiction organisation
- Deep hands on Salesforce Marketing Cloud Engagement expertise
- Strong functional design, integration and architecture experience
- Understanding of Journey Builder, Automation Studio, marketing data architecture, segmentation, security, consent, deliverability and CRM integration
- Comfortable moving between executive conversations and detailed solution design
- Marketing Cloud Engagement, Salesforce and Data Cloud certifications are advantageous
- Financial Services, CIB or complex B2B experience is advantageous
Responsibilities
- Own Marketing Cloud architecture and end to end functional design
- Connect Marketing Cloud, CRM, client data, analytics, consent and integration capabilities
- Design client centric journeys informed by relationship, hierarchy, sector and opportunity context
- Define how meaningful marketing signals flow back into CRM and support Relationship Managers
- Translate complex CIB needs into scalable Salesforce features and solutions
- Lead design assurance across engineers, analysts, consultants and delivery partners
- Help shape intelligent and increasingly AI enabled client engagement
Job details
- Organisation
- Absa
- Location
- Sandton, Gauteng
- Job type
- Full time
- Experience level
- Senior (8+ years)
- Education
- Bachelor
- Category
- IT & Software Development
- Posted
- 27 October 2026 (1 week ago)
- Application Method
- Apply online
Success Guide
This is a senior role at one of Africa's biggest banks, so your application needs to show more than just technical Salesforce skills. Absa is looking for someone who can bridge marketing technology, data and client strategy in a complex corporate banking environment.
When you apply, highlight specific Marketing Cloud projects you have led, especially any work that involved large data sets, consent management and integrating marketing platforms with CRM systems. Mention any Financial Services or B2B experience you have, even if it was not in banking specifically.
In interviews, be ready to talk about how you design customer journeys that deliver business results. Absa values people who can communicate clearly with both technical teams and senior business stakeholders, so prepare examples that show you can do both. Also be ready to discuss how you keep up with AI trends in client engagement. Good luck!
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