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HP

Sales Lead for Luxury Cape Winelands Estate

Helderberg Personnel · Somerset West, Western Cape

Full time Market related
Best to apply before 9 Nov 2026 (1 day left)
Source verified Checked yesterday

Overview

A five star country estate in Somerset West needs a Sales Lead to drive revenue across corporate, leisure, MICE, weddings and luxury travel markets. You will own the full sales pipeline, from finding leads to closing deals and handing over to operations. This is a great fit if you have hospitality sales experience, love building client relationships and want to work in the beautiful Cape Winelands.

About the role

Our client, a luxury five star country estate in the heart of the Cape Winelands, is looking for a commercially driven Sales Lead to join their team in Somerset West.

You will take ownership of the sales pipeline from lead generation through to conversion, focusing on corporate, leisure, MICE, weddings and luxury travel segments to maximise commercial objectives.

Key duties include:

  • Develop and implement targeted sales strategies to identify, qualify and convert new business opportunities
  • Build and maintain strong relationships with key corporate accounts, agencies, DMCs, event organisers and travel trade partners
  • Conduct client visits, site inspections and hosted experiences, working closely with the Revenue and Marketing teams
  • Maintain an accurate sales pipeline, monitor KPIs and ensure confirmed business is seamlessly handed over to operational teams

Please note that consideration will only be given to applicants who have experience in an equal role in the hospitality industry and who are currently resident in or near Somerset West or those who are planning to relocate.

Requirements

  • Proven sales experience within a luxury hospitality environment, specifically across MICE, corporate and high end travel markets
  • A demonstrated track record of achieving sales targets, generating new business and strategic account management
  • Excellent negotiation, presentation and relationship building skills
  • Experience with platforms like Cvent
  • Valid driver's licence and a willingness to travel locally
  • Must be currently resident in or near Somerset West or planning to relocate

Responsibilities

  • Develop and implement targeted sales strategies to identify, qualify and convert new business opportunities
  • Build and maintain strong relationships with key corporate accounts, agencies, DMCs, event organisers and travel trade partners
  • Conduct client visits, site inspections and hosted experiences
  • Collaborate closely with the Revenue and Marketing teams
  • Maintain an accurate sales pipeline and monitor KPIs
  • Ensure confirmed business is seamlessly handed over to operational teams

Benefits

Company Provident Fund Contribution, Staff Wellness Benefits

Job details

Organisation
Helderberg Personnel
Location
Somerset West, Western Cape
Job type
Full time
Experience level
Mid
Category
Sales & Business Dev
Application Method
Apply online

Success Guide

Hi there! This Sales Lead role at a luxury estate in Somerset West is a fantastic opportunity if you have hospitality sales experience. The estate is in the beautiful Cape Winelands, so you will be working in a stunning environment.

To stand out, tailor your CV to highlight your experience in MICE, corporate and luxury travel sales. Be ready to give examples of how you have generated new business and managed key accounts. If you have used Cvent, definitely mention it.

Since the role requires local travel, make sure your driver's licence is up to date. The employer is looking for someone already in the Somerset West area or willing to relocate, so address that in your application.

In the interview, they will likely ask about your sales process, how you build relationships and how you handle targets. Be confident and show your passion for hospitality. Good luck!

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This employer takes applications on their own website, so you'll submit this one yourself — but SPAAN NOW gets everything ready for you first. Here's how it works:

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