Remote Google Ads Specialist for Lead Generation
The Legends Agency · Remote, South Africa · Remote
Overview
A digital marketing agency is looking for a Google Ads Specialist to manage lead generation campaigns for clients across various industries. This fully remote role offers R40k to R45k per month plus performance bonuses, working Irish business hours. If you have at least 3 years of Google Ads experience and love optimising campaigns for measurable results, this could be your next big move.
About the role
As a Google Ads Specialist, you will take ownership of Google Ads campaigns for multiple client accounts, with a strong focus on lead generation. You will work closely with Client Success Managers and the wider marketing team to develop effective advertising strategies, improve campaign performance and help clients generate a consistent flow of qualified leads.
Key duties include:
- Building, launching and managing Google Ads campaigns
- Developing lead generation strategies tailored to each client's objectives
- Conducting keyword research and competitor analysis
- Managing search campaigns, keyword targeting and negative keywords
- Writing and testing compelling ad copy
- Managing campaign budgets and bidding strategies
- Monitoring daily campaign performance and making data driven optimisations
- Identifying opportunities to improve click through rates, conversion rates and cost per lead
- Troubleshooting underperforming campaigns and implementing improvements
- Setting up and managing conversion tracking
- Analysing lead quality and campaign performance
- Collaborating with the team on landing pages, offers and lead generation funnels
- Reporting on campaign performance and translating data into clear, actionable insights
- Using AI tools to support keyword research, ad copy development, data analysis and reporting
This is a full time remote role based in South Africa, working 40 hours per week during Irish business hours (GMT/BST).
Requirements
- Minimum 3 years experience managing Google Ads campaigns
- Proven experience generating leads through Google Ads
- Experience with lead generation for service based businesses
- Experience managing and optimising advertising budgets
- Strong understanding of campaign performance metrics and conversion tracking
- Experience with keyword research and search intent
- Experience with ad copywriting and testing
- Experience with data analysis and performance reporting
- Ability to identify and resolve campaign performance issues
- Excellent communication and organisational skills
- Ability to manage multiple campaigns and meet deadlines independently
- Analytical and data driven mindset
- Experience with GA4, GTM, Google Looker Studio and Google Search Console would be highly desirable
- Experience with CRM platforms such as GoHighLevel or HubSpot would be highly desirable
- Experience with Meta Ads and AI tools would be highly desirable
Responsibilities
- Build, launch and manage Google Ads campaigns across multiple client accounts
- Develop lead generation strategies tailored to each client's objectives
- Conduct keyword research and competitor analysis
- Manage search campaigns, keyword targeting and negative keywords
- Write and test compelling ad copy
- Manage campaign budgets and bidding strategies
- Monitor daily campaign performance and make data driven optimisations
- Identify opportunities to improve click through rates, conversion rates and cost per lead
- Troubleshoot underperforming campaigns and implement improvements
- Set up and manage conversion tracking
- Analyse lead quality and campaign performance
- Collaborate with the team on landing pages, offers and lead generation funnels
- Report on campaign performance and translate data into clear, actionable insights
- Use AI tools to support keyword research, ad copy development, data analysis and reporting
Benefits
Performance bonuses
Job details
- Organisation
- The Legends Agency
- Location
- Remote, South Africa (Remote)
- Job type
- Full time
- Work arrangement
- Remote
- Experience level
- Mid (3+ years)
- Salary
- R40k to R45k per month / monthly
- Category
- Marketing & Communications
- Application Method
- Apply manually
Success Guide
This is a great opportunity if you have solid Google Ads experience and want to work remotely for an international agency. When applying, highlight your experience with lead generation campaigns and specific results you have achieved, like reducing cost per lead or improving conversion rates. Be ready to discuss how you manage budgets and optimise campaigns. Since the role involves working with Irish business hours, mention your ability to work independently and communicate clearly. Show that you are comfortable using AI tools and analytics to drive decisions. Good luck!
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