Remote Cold Email Copywriter for US Insurance Campaigns

Hustle Consulting is hiring a Cold Email Copywriter to work across three insurance audiences: homeowners considering personal insurance, business owners considering commercial insurance, and insurance agency owners considering Maverick's services. You will also support Maverick's own follow up and nurture campaigns, and occasionally build specialist campaigns from scratch.

This is a remote role with US hours. You will turn briefs and approved facts into original, persuasive messages. You will review campaign results, identify objections and unclear messaging, and propose focused tests. You will collaborate with the team through written updates and Loom walkthroughs, and over time join client discussions.

Application note: No specific application instructions were provided in the listing. Apply through the original job board link.

• A portfolio of concise, conversational email copy for US audiences, with a clear explanation of your contribution.
• Strong judgment about message angles, audience needs, subject lines and calls to action.
• Ability to persuade without invented facts, exaggerated promises or unnecessary pressure.
• Comfort using campaign reports and spreadsheets to form hypotheses, while recognizing when evidence is limited.
• Understanding that targeting, list quality, delivery, timing and the offer affect results alongside copy.
• Reliable estimates, organized work, proactive questions and a constructive response to feedback.
• Clear spoken and written communication, including the ability to explain your choices on video.
• Confident use of AI in your daily writing workflow: provide context, evaluate suggestions, refine drafts and check claims. You remain responsible for final copy.
• Insurance experience is helpful, but strong writing, judgment and willingness to learn matter more.

• Write and refine subject lines, initial emails, follow ups and nurture sequences across all three campaign areas.
• Develop original campaign angles for unfamiliar audiences. Ask useful questions, identify missing facts and explain your approach.
• Understand each audience, offer and desired response. Use approved facts and flag missing information before making claims.
• Review campaign results and recipient replies to identify objections, unclear messaging and opportunities for useful tests.
• Propose focused tests with a clear hypothesis, one meaningful change and a sensible measure of success.
• Check every draft for clarity, tone, accuracy, personalization, formatting and consistency with the brief.
• Apply feedback efficiently and explain what you changed, why and what you would evaluate next.
• Communicate progress and recommendations through concise written updates and Loom walkthroughs. Over time, join client discussions alongside the client success lead.