Paid Media Specialist (Google, Meta, LinkedIn Ads) at Flight Centre Travel Group
Flight Centre Travel Group · Johannesburg, Gauteng
Overview
Flight Centre Travel Group is hiring a hands-on Paid Media Specialist in Johannesburg to run digital ad campaigns across Google, Bing, Meta, and LinkedIn for the EMEA region. You will work with a London-based manager, manage budgets, test creatives, and report on performance. It is a great fit for someone with about 4 years of paid media experience who enjoys independent campaign execution and data-driven optimisation in a fast-paced travel industry setting.
About the role
Flight Centre Travel Group is looking for a Paid Media Specialist to join their team in Johannesburg. You will support the Paid Media Northern Hemisphere Manager based in London, helping to plan, build, and optimise paid campaigns across search, display, and social platforms for the EMEA market.
This is a hands-on role where you will run campaigns independently, spot problems early, and use data to improve results. You will work closely with marketing, brand, digital, content, and design teams to make sure campaigns are on strategy and delivering against KPIs.
Key day to day work includes:
- Building and managing campaigns on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads
- Monitoring budgets, pacing, and performance across multiple campaigns
- Running A/B tests on ad creatives and landing pages to improve conversion
- Doing keyword research and audience segmentation to sharpen targeting
- Preparing performance reports and sharing insights with stakeholders
- Using Google Analytics, GTM, and platform pixels to track and measure results
Application note: Applications close on 30 November 2026. Make sure your CV shows clear hands-on paid media experience and relevant certifications.
Requirements
- About 4+ years of hands-on experience managing paid media campaigns across paid search, display, and social advertising channels
- Demonstrated experience developing and executing data-driven paid media strategies
- Proven experience managing campaign budgets and delivering ROI against key performance indicators
- Strong working knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms, and related advertising technologies
- Advanced analytical skills with experience using Google Analytics and Excel
- Hands-on experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels
- Understanding of attribution models, UTM parameters, GCLID, and FBCLID
- Experience within B2B marketing and lead generation environments
- Experience compiling and analysing paid advertising reports and delivering actionable recommendations
- Demonstrated ability to work autonomously and manage campaign execution with minimal supervision
- Confidence presenting campaign results and engaging stakeholders
- Bachelor's Degree in Marketing, Business, Communications, or a related field
- Relevant certifications in LinkedIn Ads, Google Marketing Platform, Meta, and Google Analytics preferred or required
Responsibilities
- Develop, implement, and optimise paid media campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms
- Execute campaigns aligned to broader marketing objectives and business goals
- Monitor campaign performance and analyse key metrics to identify optimisation opportunities
- Conduct A/B testing of ad creatives and landing pages to improve campaign effectiveness
- Perform keyword research and audience segmentation to enhance targeting and engagement
- Assist with budget allocation and management across multiple campaigns
- Monitor daily budget pacing and provide regular performance updates
- Partner with marketing, brand, and digital teams to align campaign activity with strategic initiatives
- Collaborate with content creators and designers to develop compelling advertising assets
- Stay informed of industry trends, platform updates, and emerging paid media opportunities
- Prepare detailed campaign reporting and provide actionable insights and recommendations
- Utilise analytics tools to evaluate performance and inform future campaign strategies
- Independently manage campaign setup, optimisation, troubleshooting, and ongoing performance management
- Conduct quality assurance checks to ensure campaigns are delivering against agreed KPIs
- Lead stakeholder discussions, present campaign performance reports, and communicate recommendations
- Manage day to day stakeholder engagement and campaign communications
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive
Benefits
Entertainment area, flexible working hours, company laptop, company events, petrol allowance, parking space, employee discount, full or part medical aid contribution, training, study allowance, provident fund contribution
Job details
- Organisation
- Flight Centre Travel Group
- Location
- Johannesburg, Gauteng
- Job type
- Full time
- Experience level
- Mid (4+ years)
- Education
- Bachelor
- Category
- Marketing & Communications
- Posted
- 29 October 2026 (1 week ago)
- Closing date
- 30 November 2026
- Application Method
- Apply online
Success Guide
If you are applying for this Paid Media Specialist role at Flight Centre, show them you can actually run campaigns, not just talk about them. In your CV, list the platforms you have used and the budgets you have managed. Mention your experience with GA4, GTM, and any certifications you hold.
At interview, expect questions about how you optimise campaigns, deal with underperforming ads, and report on ROI. Have a real example ready of a campaign you improved and what you did to get there. Since this role works with a manager in London, show that you can work independently and communicate clearly.
It also helps to know a bit about Flight Centre and the travel industry. Good luck with your application.
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