Head of Marketing (B2B Real Estate) Johannesburg or Cape Town Hybrid
InspHired Recruitment Solutions · Johannesburg or Cape Town, South Africa · Hybrid
Overview
A real estate client is hiring a Head of Marketing to lead a small team and drive B2B growth. You will own the marketing plan for brand, sales enablement, PR and events across Johannesburg and Cape Town. This hybrid role reports to the CEO and suits a seasoned marketing leader with 12+ years experience who wants to shape strategy in a fast paced industry.
About the role
Our client in the real estate industry needs a Head of Marketing to lead a team of three and drive the company's B2B market penetration. You will work in a hybrid model across Johannesburg and Cape Town, reporting directly to the CEO.
You will own and write the integrated B2B marketing plan covering brand, sales enablement, PR, activations, partnerships and events. Day to day you will work with Product, GTM, Sales, Data, CRM, Performance and PR teams to build marketing capabilities that boost client success and platform adoption.
You will also mentor and inspire your team, manage substantial budgets, and report progress against OKRs to Sales leadership, Product teams and the Executive Committee. A key part of the role is positioning the brand meaningfully within real estate to stay relevant for agents, developers and business partners.
This is a permanent full time role with a hybrid work model.
Requirements
- 12+ years of experience in marketing with deep knowledge of B2B marketing strategy, preferably in real estate, proptech or similar industries
- Proven experience leading marketing teams for 5+ years
- An empathic leader who can build an effective and high performing team in a fast paced environment
- Experience managing substantial marketing budgets and driving ROI through strategic investment decisions
- A resilient mindset and strong will to get things done
- Innate ability to explain B2B marketing impact through analysis and rigor
- Experience with performance measurement frameworks and turning complex datasets into insights that drive business growth
- Experience in B2B brand management with demonstrated commercial impact in customer acquisition, retention and lifetime value
- Passionate about B2B marketing and up to date with latest trends, best practices and go to market strategies
Responsibilities
- Own, write and manage the integrated B2B marketing plan covering brand, sales enablement, PR, activations, partnerships and events
- Drive the company's B2B market penetration through strategic brand positioning and revenue enablement tactics
- Adopt and enable the business with a common measurement framework to evaluate B2B marketing success and attribute impact to marketing investments
- Monitor B2B brand equity, client loyalty, retention behaviour and perception tracking
- Build and manage a high performing marketing team by enabling trust and collaboration
- Mentor and inspire your team, coaching individuals and unlocking their full potential
- Position the company's brand purposefully and meaningfully different within the real estate industry
- Execute B2B marketing initiatives including go to market strategies, product marketing, events management, sales enablement and PR tactics
- Manage stakeholder relationships and periodically report back to Sales leadership, Product teams and the Executive Committee on progress against OKRs
- Work closely with Product, GTM, Sales, Data, CRM, Performance and PR teams to build marketing capabilities
- Drive continuous improvement by adopting an experimental approach to uncover new B2B opportunities and optimise campaign performance
Job details
- Organisation
- InspHired Recruitment Solutions
- Location
- Johannesburg or Cape Town, South Africa
- Job type
- Full time
- Work arrangement
- Hybrid
- Experience level
- Executive (12+ years)
- Salary
- R83k to R125k per month / monthly
- Category
- Marketing & Communications
- Application Method
- Apply manually
Success Guide
Hi there! This is a senior role for someone with serious marketing experience, so your application needs to show real leadership and results. When you apply, focus on your B2B marketing wins and how you have driven growth in previous roles.
This job is in real estate, so any exposure to property, proptech or similar industries will help you stand out. The salary is strong at R1 mil to R1.5 mil per year, which reflects the seniority.
Prepare for interviews by thinking about how you have built high performing teams, managed big budgets and used data to make decisions. Good luck!
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