Digital Marketing Specialist with Paid Media and Lead Generation Focus
GoFlow BPO · Remote
Overview
GoFlow BPO is hiring a Digital Marketing Specialist to run paid campaigns and lead generation for a remote, performance focused role. You will manage Meta, Google, and LinkedIn ads, track conversions, and optimise funnels to drive measurable business growth. This is a work from home opportunity for someone who loves data, creativity, and turning clicks into real results.
About the role
GoFlow BPO is looking for a Digital Marketing Specialist to plan, launch, and optimise paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads. You will focus on lead generation strategies that attract qualified prospects and increase conversions for the business.
Your day to day will involve monitoring campaign performance and budgets, tracking conversions and return on investment, and testing ad copy, creative concepts, and audience targeting. You will use performance data to improve campaigns, manage lead funnels, and make sure leads are captured and tracked accurately. Market and competitor research will help you spot growth opportunities, and you will prepare regular reports with practical recommendations to boost campaign effectiveness and lead quality.
This is a remote position working US hours. You will need a reliable internet connection and a suitable home office setup.
Requirements
- Proven experience in digital marketing, paid media, and lead generation
- Strong understanding of Meta Ads, Google Ads, and other digital advertising platforms
- Experience with campaign analytics, conversion tracking, performance optimisation, lead funnels, and customer acquisition
- Analytical thinking combined with creativity
- Excellent communication skills and focus on measurable results
- Matric or Grade 12 certificate preferred
- Relevant diploma or degree in Digital Marketing, Marketing, Communications, or a related field
- Reliable internet connection and suitable home working environment
- Ability to work US working hours
Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads
- Develop and execute lead generation strategies
- Monitor campaign performance and budgets
- Track conversions and return on investment
- Test ad copy, creative concepts, and audience targeting
- Use performance data and analytics to optimise campaigns
- Manage lead funnels and ensure leads are accurately captured and tracked
- Conduct market and competitor research to identify growth opportunities
- Prepare regular performance reports and provide actionable recommendations to improve campaign effectiveness and lead quality
Job details
- Organisation
- GoFlow BPO
- Job type
- Full time
- Work arrangement
- Remote
- Experience level
- Mid
- Education
- Diploma
- Category
- Marketing & Communications
- Application Method
- Apply manually
Success Guide
When you apply for this Digital Marketing role at GoFlow BPO, make sure your CV clearly shows your hands on experience with Meta Ads, Google Ads, and LinkedIn Ads. They want to see that you can run campaigns and track real results, so include specific numbers like conversion rates or lead volumes you have improved.
Since this is a remote role on US hours, be ready to talk about how you manage your time and stay productive from home. In the interview, they may ask you to walk through a campaign you optimised and what changes you made based on data. Prepare a short example of a lead generation funnel you managed and the results you achieved. Also highlight your ability to test ad copy and creative ideas, because that is a big part of the job.
How we help you prepare
This employer takes applications on their own website, so you'll submit this one yourself — but SPAAN NOW gets everything ready for you first. Here's how it works:
- Our AI tailors your CV to match this job's keywords and requirements, so it stands out to recruiters and screening systems.
- A custom cover letter is written specifically for this role — no generic templates.
- We gather the documents this job needs: CV, Matric certificate, Diploma certificate and Degree certificate. SPAAN NOW pulls these from your profile and packages them together, ready to attach.
- Once your application is prepared, we show you exactly how and where to apply — just follow the link to the employer and submit your ready-made CV, cover letter and documents.
- Mark it as applied under Applications to keep track, and if you're shortlisted, use AI Interview Prep to practise questions commonly asked for roles like this.
We do the hard part — tailoring and gathering everything — so applying yourself only takes a minute.
Spaan Talk
Nobody has said anything yet. Be the first.