Digital Marketing Manager at Tracker Johannesburg
Tracker · Johannesburg, Gauteng
Overview
Tracker is looking for a hands on Digital Marketing Manager to lead its digital marketing function in Johannesburg. You will drive performance marketing, customer acquisition, conversion optimisation, analytics, marketing technology, AI and digital platforms to deliver measurable business growth. This is a senior strategic role for someone who can turn customer behaviour and data into real growth opportunities. If you have deep B2C digital marketing experience and strong commercial judgement, this could be a great fit.
About the role
Tracker is hiring an experienced, commercially minded and data driven Digital Marketing Manager to lead its digital marketing function and accelerate customer and business growth. You will develop and execute Tracker's digital marketing strategy with a strong focus on performance marketing, customer acquisition, conversion optimisation, analytics, marketing technology, AI, digital platforms and commercial return on investment.
This is a strategic and hands on leadership role. You will translate customer behaviour, digital performance and data into actionable growth opportunities while strengthening Tracker's overall digital marketing capability. You will work across paid search, paid social, display, programmatic and retargeting channels, and partner closely with Product, Technology, Data, Sales and Customer Experience teams.
You will also lead and develop the Digital Marketing team, manage digital agencies and specialist partners, and own the digital marketing budget with a clear focus on measurable ROI.
Requirements
- Matric is essential
- Bachelor's Degree in Marketing, Commerce, Business, Digital Marketing or a related discipline at NQF Level 7 is essential
- A relevant postgraduate qualification is advantageous
- Relevant digital platform, analytics, performance marketing or MarTech certifications are advantageous
- Minimum 8 years of digital marketing experience, ideally within a high volume B2C environment
- Minimum 5 years in a digital marketing management or senior specialist role with significant responsibility for performance marketing
- Demonstrable success in scaling digital acquisition, improving conversion and marketing efficiency
- Experience managing significant digital and media budgets and demonstrating measurable ROI
- Experience managing digital agencies and specialist partners
- Proven cross functional experience working with Product, Technology, Data, Sales and Customer Experience teams
- Strong practical experience with Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Meta Ads Manager, paid social and performance media, SEO and search marketing, conversion rate optimisation, A/B testing, CRM and marketing automation, customer and first party data, attribution and digital measurement, dashboarding and performance analytics, MarTech platforms, and AI and automation within digital marketing
- Experience with TikTok Ads and LinkedIn Ads will be advantageous
- Key competencies include strategic digital leadership, strong commercial judgement and financial acumen, deep performance marketing expertise, data driven decision making, customer acquisition and conversion expertise, systems and MarTech thinking, analytical and critical thinking, agency and supplier management, strong stakeholder influence and negotiation, creative thinking and innovation, excellent written and verbal communication, high ownership, curiosity, pace and accountability, strong people leadership and development capability, resilience and results orientation
Responsibilities
- Develop and execute Tracker's digital marketing strategy and roadmap in support of customer, brand and commercial growth objectives
- Lead performance marketing across paid search, paid social, display, programmatic and retargeting channels
- Drive efficient customer and lead acquisition through active management of CAC, CPA, CPL, ROAS, conversion rates and lead quality
- Analyse campaign, audience, channel, creative and customer behaviour data to identify growth and optimisation opportunities
- Lead SEO and AI enabled search and discovery optimisation initiatives
- Develop an integrated digital channel strategy across discovery, consideration, acquisition, conversion and retention
- Establish a disciplined test and learn approach across audiences, creative, propositions, channels and investment strategies
- Own conversion performance across the end to end digital acquisition funnel
- Develop and lead a structured Conversion Rate Optimisation and experimentation programme
- Drive A/B and multivariate testing across landing pages, forms, customer journeys, messaging and propositions
- Establish KPIs, measurement frameworks, attribution methodologies and dashboards connecting marketing activity to commercial outcomes
- Identify customer drop off points and lead initiatives to address conversion barriers
- Translate customer and digital performance data into actionable business recommendations
- Strengthen the use of first party data for segmentation, targeting and personalisation
- Optimise advertising, web analytics, CRM, Customer Data Platform and marketing automation technologies
- Develop and maintain a prioritised MarTech capability roadmap
- Identify opportunities to deploy AI, automation, predictive analytics and GenAI across digital marketing activities
- Partner with Technology and Data teams to improve tagging, measurement, data quality, platform integration and customer identity capabilities
- Evaluate emerging MarTech solutions based on business value, scalability, customer impact, integration requirements and total cost of ownership
- Act as custodian of Tracker's website, landing pages, social media channels and associated marketing technology assets
- Oversee website content, forms, live chat functionality and digital platform integrations
- Monitor website performance, availability and customer experience, coordinating enhancements and issue resolution
- Own and manage the digital marketing budget and allocate investment according to performance and commercial opportunity
- Demonstrate measurable ROI and commercial contribution from digital marketing investment
- Manage and challenge digital agencies, media partners, technology vendors and specialist suppliers against agreed KPIs
- Develop business cases for significant digital, media and MarTech investments
- Lead structured supplier and agency performance reviews
- Act as Tracker's digital marketing subject matter expert
- Translate digital performance, customer behaviour and technology developments into clear recommendations for senior stakeholders
- Maintain effective governance across budgets, campaigns, suppliers, customer data and digital platform access
- Lead and develop the Digital Marketing team in alignment with Tracker's values and strategic priorities
- Establish clear objectives, KPIs and individual accountabilities
- Build a high performance culture focused on innovation, accountability, customer experience and execution excellence
- Coach and develop team members while strengthening future digital capability
- Manage workforce capacity, capability and succession requirements
- Promote collaboration across Marketing and the wider organisation
- Develop and manage annual operating and capital budgets
- Monitor digital marketing expenditure against forecasts and business plans
- Analyse financial variances and implement corrective actions
- Identify opportunities to improve marketing efficiency and return on investment
- Ensure supplier expenditure delivers appropriate quality and commercial value
- Develop financial motivations and business cases for major investments
- Maintain strong financial governance and minimise unnecessary expenditure and financial leakage
Job details
- Organisation
- Tracker
- Location
- Johannesburg, Gauteng
- Job type
- Full time
- Experience level
- Senior (8+ years)
- Education
- Bachelor
- Category
- Marketing & Communications
- Application Method
- Apply online
Success Guide
If you are applying for this Digital Marketing Manager role at Tracker, make sure your CV clearly shows your impact on digital growth. Recruiters will want to see numbers: how you scaled acquisition, improved conversion rates and managed real budgets. Highlight your hands on experience with Google Ads, Google Analytics 4, Meta Ads Manager and conversion rate optimisation. Also show how you have led teams and managed agencies, because this role is both strategic and people focused. In interviews, be ready to talk through a specific campaign or project where you improved return on investment, and explain how you used data to make decisions. Tracker is a well known South African brand, so showing that you understand the local consumer market will help. Good luck with your application!
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