Customer Value Proposition Manager at FNB, Johannesburg
FNB · Johannesburg, Gauteng
Overview
FNB is looking for a Customer Value Proposition Manager to shape and grow customer value strategies for retail sub segments in Johannesburg. If you have 6 to 8 years of experience in product or proposition management and a strong commercial mindset, this full time role offers a chance to drive acquisition, engagement and profitability through innovative, customer centric solutions.
About the role
As a Customer Value Proposition Manager at FNB, you will formulate and execute tactical customer value proposition strategies for sub segments within the Retail segment. You will grow customer acquisition, engagement, revenue and profitability through CX improvements, innovative propositions, partnerships and customer centric solutions aligned to segment needs.
What the role involves:
- Developing and executing the value proposition strategy for relevant sub segments or niches
- Using customer, market and competitor insights to unlock growth opportunities and shape proposition design
- Driving acquisition, activation, retention, cross sell and engagement initiatives
- Managing the proposition lifecycle from design and delivery to optimisation and performance monitoring
- Partnering with Product, Digital, Sales, Analytics, Marketing, Risk and Operations teams to deliver aligned customer solutions
- Building partnerships that support the relevant sub segments or niches
- Managing delivery plans, budgets, business cases and return on investment
- Tracking proposition performance, customer behaviour, profitability and management information
Application note: Applications will not be accepted on the closing date of 10/11/26 or thereafter, so please submit your application ahead of that date. You will apply on FNB's official recruitment system.
Requirements
- Bachelor's Degree in Commerce, Business Management, Marketing, Economics or a related field
- Honours Degree advantageous
- 6 to 8 years of experience in Product Management, Proposition Management, Customer Strategy, Digital Banking, Marketing, Retail Banking or Insurance
- Experience managing entry or mass market propositions preferred
- Understanding of the retail segment customer preferred
- Strategic thinking and commercial acumen
- Customer focus with strong insight and analytical ability
- Proposition management and product innovation skills
- Revenue growth and financial management capability
- Influencing skills and ability to work across teams
Responsibilities
- Develop and execute the value proposition strategy for relevant sub segments or niches
- Use customer, market and competitor insights to identify and unlock growth opportunities and shape proposition design
- Drive acquisition, activation, retention, cross sell and engagement initiatives
- Manage the proposition lifecycle from design and delivery to optimisation and performance monitoring
- Partner with Product, Digital, Sales, Analytics, Marketing, Risk and Operations to deliver aligned customer solutions
- Build partnerships that support the relevant sub segments or niches
- Manage and report on delivery plans, budgets, business cases and return on investment
- Track proposition performance, customer behaviour, profitability and management information
Job details
- Organisation
- FNB
- Location
- Johannesburg, Gauteng
- Job type
- Full time
- Experience level
- Senior (6+ years)
- Education
- Bachelor
- Category
- Banking & Insurance
- Posted
- 2 November 2026 (5 days ago)
- Closing date
- 10 November 2026
- Application Method
- Apply online
Success Guide
This is a senior proposition role at FNB, so your application should show more than just a list of duties. Highlight a specific customer segment you have worked with and the measurable results you delivered, such as improved retention, revenue growth or successful product launches. In interviews, expect questions about how you use data and customer insights to design propositions and how you manage budgets and business cases. Be ready to explain how you collaborate with product, marketing and analytics teams. Since FNB is committed to Employment Equity, you may be asked about your background and how you contribute to inclusive customer solutions. Submit your application before 10 November 2026 because late applications will not be accepted.
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