Customer Value Proposition Manager at FNB in Johannesburg
FNB · Johannesburg, Gauteng
Overview
FNB is looking for a Customer Value Proposition Manager to shape and grow customer strategies for retail banking segments in Johannesburg. You will design propositions, drive customer acquisition and engagement, and work with teams across product, digital, and marketing to deliver solutions that matter. If you have 6 to 8 years of experience in product or proposition management and a commercial mindset, this senior role offers a chance to make a real impact in banking.
About the role
As a Customer Value Proposition Manager at FNB, you will develop and execute tactical customer value proposition strategies for sub segments within the retail banking segment. Your work will focus on growing customer acquisition, engagement, revenue, and profitability through improved customer experiences, innovative propositions, partnerships, and customer centric solutions that meet segment needs.
Key focus areas include:
- Designing and delivering value proposition strategies for specific sub segments or niches
- Using customer, market, and competitor insights to unlock growth opportunities
- Driving acquisition, activation, retention, cross sell, and engagement initiatives
- Managing the full proposition lifecycle from design through to optimisation and performance tracking
- Collaborating with Product, Digital, Sales, Analytics, Marketing, Risk, and Operations teams
- Building partnerships that support your sub segment goals
- Managing budgets, business cases, and return on investment reporting
Application note: Applications will not be accepted on or after 10 November 2026, so submit your application well before the closing date. You will apply on FNB's official recruitment system.
Requirements
- Bachelor's Degree in Commerce, Business Management, Marketing, Economics, or a related field
- Honours Degree will be advantageous
- 6 to 8 years of experience in Product Management, Proposition Management, Customer Strategy, Digital Banking, Marketing, Retail Banking, or Insurance
- Experience managing entry or mass market propositions is preferred
- Understanding of the retail segment customer is preferred
- Strong strategic thinking and commercial acumen
- Customer focus with the ability to use insight and analytics
- Experience in proposition management and product innovation
- Ability to drive revenue growth and manage financials
- Strong influencing skills across different teams
Responsibilities
- Develop and execute the value proposition strategy for relevant sub segments or niches
- Use customer, market, and competitor insights to identify and unlock growth opportunities and shape proposition design
- Drive acquisition, activation, retention, cross sell, and engagement initiatives
- Manage the proposition lifecycle from design and delivery to optimisation and performance monitoring
- Partner with Product, Digital, Sales, Analytics, Marketing, Risk, and Operations to deliver aligned customer solutions
- Build partnerships that support the relevant sub segments or niches
- Manage and report on delivery plans, budgets, business cases, and return on investment
- Track proposition performance, customer behaviour, profitability, and management information
Job details
- Organisation
- FNB
- Location
- Johannesburg, Gauteng
- Job type
- Full time
- Experience level
- Senior (6+ years)
- Education
- Bachelor
- Category
- Banking & Insurance
- Posted
- 2 November 2026 (5 days ago)
- Closing date
- 10 November 2026
- Application Method
- Apply online
Success Guide
This is a great opportunity for someone with solid product or proposition experience in banking who wants to shape how FNB serves its retail customers. When you apply, make sure your CV clearly shows your experience with customer strategies, proposition design, and working across teams. Highlight any projects where you drove growth, improved customer engagement, or managed budgets and business cases. In an interview, be ready to talk through a proposition you have managed from start to finish and the results it delivered. Also, mention how you use data and insights to inform decisions. FNB values commercial thinking and customer focus, so bring examples that show both. Remember to apply before 10 November 2026 on their official site. Good luck!
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