Brand Manager for Beauty Brands at Clicks Head Office
Clicks Group Limited · Woodstock, Cape Town, Western Cape
Overview
Clicks is looking for a Brand Manager to join their Beauty Brand Management team in Woodstock, Cape Town. You will drive marketing campaigns that grow revenue for Clicks owned and strategic drive brands, working on TV, in store and online. This permanent role suits someone with solid retail marketing and brand management experience who enjoys leading projects and working with creative teams.
About the role
As Brand Manager I, you will sit within the Beauty Brand Management team and report to the Senior Brand Manager. Your main focus is delivering business, marketing and communication objectives through through the line campaigns that unlock revenue growth for Clicks owned and strategic drive brands. You will also build tactical and innovative campaigns that drive newness and attract new footfall to Clicks stores.
Day to day, you can expect to:
- Drive and support the annual promotional and communications calendar so campaigns are delivered on time and meet their objectives.
- Align all marketing elements, including TV campaigns, in store activations, promotional execution, social media platforms, website and online campaigns, with the brand identity.
- Manage marketing budgets by ensuring campaigns are implemented cost effectively over the short and medium term.
- Build positive relationships with internal teams such as merchandise, stores, advertising agencies and leadership, as well as external stakeholders like suppliers and production partners.
- Maintain brand integrity and evaluate the impact of branding decisions against the brand strategy.
- Monitor marketing trends and make recommendations to keep the brand relevant to consumer needs.
- Measure and report back on promotion and marketing performance, recommending enhancements to deliver results.
- Conceptualise, design, deliver and implement marketing communications campaigns that meet business objectives and align to the brand.
Requirements
- Marketing Degree or Diploma
- 3 to 5 years marketing management experience in a retail environment
- 2 to 3 years Brand Management experience
- 5 years Stakeholder Management experience
- 2 to 3 years Digital Marketing experience
- In depth working knowledge of the media and advertising environment
- Understanding of the fundamentals of product marketing and merchandise deliverables
- Knowledge of competitive awareness and how it drives differentiated customer offerings
- Strong strategic marketing skills
- Customer research and analysis skills
- Customer segmentation development skills
- Marketing and planning skills
- Strategic thinking with attention to detail
- Ability to lead and manage multiple projects simultaneously
- Presentation skills
- People Management skills
- Digital Marketing skills
Responsibilities
- Drive and support the annual promotional and communications calendar for Beauty brands.
- Ensure all marketing elements align with the brand identity across TV, in store and online channels.
- Manage marketing budgets so campaigns are delivered cost effectively.
- Build positive relationships with internal and external stakeholders to deliver marketing communications.
- Maintain brand integrity and evaluate branding decisions against brand strategy.
- Monitor marketing trends and recommend ways to keep the brand relevant.
- Measure and report on promotion and marketing performance and recommend improvements.
- Conceptualise, design and implement marketing communications campaigns that meet business objectives.
Job details
- Organisation
- Clicks Group Limited
- Location
- Woodstock, Cape Town, Western Cape
- Job type
- Full time
- Experience level
- Mid (3+ years)
- Education
- Diploma
- Category
- Marketing & Communications
- Application Method
- Apply online
Success Guide
This is a great next step if you have been working in retail marketing or brand support and want to take on more ownership of campaigns. Clicks is a big name in South African retail, so competition will be strong. Use your CV and cover letter to show specific campaigns you have managed, budgets you have handled and how you worked with agencies or internal teams. In the interview, expect questions about how you plan a campaign from start to finish, how you measure success and how you keep a brand consistent across TV, in store and online. Brush up on current beauty and retail marketing trends too, because they will likely ask how you keep a brand relevant. Good luck!
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