Brand Manager (6 Month Contract) at Coricraft
The Foschini Group
Overview
Coricraft, part of The Foschini Group, is looking for an experienced Brand Manager to lead brand strategy and integrated retail campaigns for a 6 month fixed term contract. You will shape how this proudly South African furniture brand connects with customers across stores, e-commerce, social media and paid media. This is a hands-on role for someone with at least 5 years of brand management experience who enjoys both big picture thinking and getting campaigns delivered. Bring your retail savvy and digital know how to a team that values innovation and customer focus.
About the role
As Brand Manager at Coricraft, you will take ownership of the brand plan and drive integrated retail campaigns from strategy through to launch and review. You will work closely with merchandise, planning, operations, visual merchandising, e-commerce and creative teams to make sure every touchpoint tells a consistent brand story.
Your days will involve turning sales, stock, traffic and customer data into clear marketing priorities, managing marketing calendars across stores, CRM, social, paid media and PR, and overseeing shoots, content and assets. You will also shape digital and social plans with agencies, set campaign KPIs and optimise performance using a test and learn approach.
You will act as brand custodian, mapping customer journeys and using research and trends to spot growth opportunities. Budget management, agency briefing and stakeholder influence are key parts of the role, and you will guide coordinators and cross functional contributors along the way.
Application notes: This is a 6 month fixed term contract. Preference will be given to candidates from designated groups in terms of the Employment Equity Act. Apply online through the PNet listing.Requirements
- Degree or advanced diploma in Marketing, Brand Management, Communications, Business or a related field
- At least 5 years relevant experience including ownership of brand plans and integrated campaigns in retail, consumer, lifestyle, homeware, furniture, apparel or a similarly fast paced environment
- Proven experience managing budgets, agencies, multiple stakeholders and concurrent campaigns from strategy through performance review
- Strong omnichannel retail exposure across stores, e-commerce, CRM, social and paid media
- Ability to use commercial and customer data to influence decisions
- Experience guiding junior team members or project teams; direct people management experience is advantageous
- Practical experience using AI tools and building bots to streamline workflows is advantageous
- Proficiency in Microsoft 365 including Excel and PowerPoint
- Working knowledge of approved generative AI tools
- Excellent written and verbal communication skills
- Resilience, prioritisation and attention to detail
Responsibilities
- Own the annual brand plan aligned to business strategy, merchandise priorities and financial objectives
- Turn sales, margin, stock, traffic, conversion and customer data into clear marketing priorities
- Develop brand positioning, audience priorities, seasonal narratives and channel roles, and present recommendations to senior stakeholders
- Lead integrated retail campaigns from strategy and briefing through production, launch, optimisation and evaluation
- Manage marketing calendars across stores, e-commerce, CRM, social, paid media, PR, partnerships and activations
- Align merchandise, planning, operations, visual merchandising, e-commerce and creative teams on product, price, stock, timing and messaging
- Oversee shoots, content, copy and assets and drive accurate execution of promotions, launches and events
- Shape digital, social, CRM and paid media plans with specialists and agencies to improve reach, engagement, traffic and conversion
- Set campaign KPIs, monitor performance and optimise using evidence and test and learn methods
- Monitor competitor positioning and turn findings into practical brand responses
- Map customer journeys across digital and physical touchpoints to identify gaps and opportunities
- Own the brand budget, phasing and reforecasting and manage supplier costs and variances
- Lead agencies and suppliers through clear briefs, standards, timelines and commercial discipline
- Maintain campaign approvals, documentation and post campaign reporting
- Provide clear direction to coordinators and cross functional contributors, delegate effectively and coach less experienced team members
- Use approved AI tools for research, insight synthesis, ideation, briefing and reporting while applying sound marketing judgement
Job details
- Organisation
- The Foschini Group
- Job type
- Contract
- Experience level
- Mid (5+ years)
- Education
- Bachelor
- Category
- Marketing & Communications
- Application Method
- Apply online
Success Guide
This is a great opportunity to work with a well loved South African furniture brand for a focused 6 month contract. To stand out, tailor your CV to highlight specific brand campaigns you have led in retail or consumer goods, and show measurable results like increased traffic or conversion. Emphasise your experience managing agencies and budgets, and be ready to talk through how you have used customer data to shape marketing decisions. The interview process will likely explore your omnichannel thinking and how you stay hands on while also influencing senior stakeholders. If you have used AI tools to improve marketing workflows, mention that too, as it is listed as advantageous. Bring examples of how you have coached junior team members or led project teams. Apply online via PNet and make sure your profile reflects your brand management achievements clearly.
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