Brand & Digital Marketing Manager at Workwear Manufacturer in Hillcrest
Fouche & Co · Hillcrest, KwaZulu Natal
Overview
A hands on marketing role for someone who wants to own a brand from start to finish. You will manage social media, create photo and video content, run paid campaigns, and work closely with resellers and the sales team. Based in Hillcrest, Durban, this is a one person marketing function at an established workwear manufacturer. Perfect for a self driven marketer with three to five years of experience who loves both creativity and measuring results.
About the role
Our client, an established South African manufacturer of workwear and protective clothing, is looking for a driven and hands on multimedia brand manager. You will take full ownership of the brand across social, digital and reseller channels, and you will work directly with business owners and key reseller partners.
This is a one person marketing function. You will plan, create, publish, measure and optimise everything yourself, so you need to be comfortable wearing many hats and managing your own time.
What you will do:- Own the brand voice, look and consistency across all brands and channels
- Plan and run the content calendar for Instagram, Facebook and other relevant platforms
- Create or coordinate photo, video and graphic content that showcases the product ranges
- Develop product led campaigns, launches and promotions
- Drive qualified traffic and enquiries to the website, managing content, landing pages and basic SEO
- Track leads and hand them to sales promptly, with feedback on lead quality
- Build strong relationships with resellers and business owners, providing marketing assets and sales support material
- Pitch ideas, then plan and drive joint initiatives and co branded campaigns with resellers, holding partners accountable to agreed actions and timelines
- Work closely with sales to align marketing with targets, producing collateral, catalogues and presentations and supporting events
- Manage the marketing budget, tracking spend by channel and campaign and reallocating it to what works
- Measure return on spend including reach, engagement, cost per lead and conversion, and report regularly to the Marketing & Sales Director with practical recommendations
Please note: Only listed candidates will be contacted.
Requirements
- Relevant diploma or degree in Marketing, Communications, Digital Media or similar
- 3 to 5 years experience in brand, digital or social media marketing
- Ideally experienced in manufacturing, B2B or a product based business
- Proven experience running social media accounts and paid campaigns using Meta Ads Manager, with measurable results
- Solid content creation skills including photography, video editing and design using tools like Canva, Adobe Creative Suite or CapCut
- Experience managing a marketing budget and reporting on ROI
- Strong communication skills and comfortable engaging with business owners and external partners
- Self managed, organised and able to prioritise across several projects
- Own transport and willingness to travel occasionally to resellers and events
Responsibilities
- Own the brand voice, look and consistency across all brands and channels
- Plan and run the content calendar for Instagram, Facebook and other relevant platforms
- Create or coordinate photo, video and graphic content that showcases the product ranges
- Develop product led campaigns, launches and promotions
- Drive qualified traffic and enquiries to the website, managing content, landing pages and basic SEO
- Track leads and hand them to sales promptly, with feedback on lead quality
- Build strong relationships with resellers and business owners, providing marketing assets and sales support material
- Pitch ideas, then plan and drive joint initiatives and co branded campaigns with resellers, holding partners accountable to agreed actions and timelines
- Work closely with sales to align marketing with targets, producing collateral, catalogues and presentations and supporting events
- Manage the marketing budget, tracking spend by channel and campaign and reallocating it to what works
- Measure return on spend including reach, engagement, cost per lead and conversion, and report regularly to the Marketing & Sales Director with practical recommendations
Job details
- Organisation
- Fouche & Co
- Location
- Hillcrest, KwaZulu Natal
- Job type
- Full time
- Experience level
- Mid (3+ years)
- Education
- Diploma
- Salary
- R25k to R35k / monthly
- Category
- Marketing & Communications
- Application Method
- Apply online
Success Guide
Hi there! This is a fantastic opportunity if you are a marketer who loves both the creative and the numbers side of the job. Because this is a one person role, your application needs to show that you can work independently and manage your own time well. When you apply, make sure your CV highlights specific examples of social media accounts you have grown, paid campaigns you have run, and content you have created. If you have a portfolio or examples of your photography, video editing or design work, include those too. During the interview, be ready to talk about how you measure success, how you manage a budget, and how you would build relationships with resellers. Also mention that you have your own transport and are happy to travel occasionally. The company is in the workwear and protective clothing industry, so show that you understand how to market practical, product based brands.
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